Apple has reportedly acquired an augmented reality headset maker for $30 million

Apple acquires AR startup Vrvana for $30M as it continues work on its own AR headset

Report: Apple has acquired mixed reality headset developer Vrvana for $30M

Vrvana's technology allows for rich, mixed reality applications similar to those Apple is only now embracing with ARKit. TechCrunch now knows that Apple has earned Vrvana-builder of the Totem headset that had ecstatic reviews but never was shipped. Cancelled in the final week, Vrvana didn't disappear, instead it has been quietly working away on a mixed reality (MR) device of the same name.

The move adds flesh to the bones of rumours about Apple's plan to launch its own AR headset by 2020. According to news reports floating around, Apple has paid $30 million for Vrvana. TechCrunch has an excellent record on announcing Apple acquisitions.

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When Apple was been contacted it declined to comment, though the company didn't deny this story.

Currently, The Vrvana's website is still active, but it stopped updating social accounts and news in August of this year. The acquisition is indeed the transparent indicator of all that the company is yet hoping to develop. It is likely that Apple will take advantage of Vrvana's expertise to create a augmented reality glasses on its own, under the supervision of the company's design head Jony Ive. Totem turns out to be a superior system to such technologies as it can overlay fully opaque, true color animations on top of the real world rather than the ghost-like projections of other headsets, which cannot display the color black. With AR tech, the consumer would no longer need to carry a phone, as texts and videos would be available even without the device.

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The headset also features "inside-out" tracking which means that cameras are used to track the user's position and surroundings while Infrared detects hand movements.

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