Consumers Spent Billions On Apple Inc. (AAPL) App Store This Holiday Season

Apple App Store saw record-breaking holiday season

Apple App Store saw record $300 million purchases on New Year's Day

Apple has acquired a Canadian software startup named Buddybuild to entice app developers.

As we have stated previously, Buddybuild is a startup company out of Canada that is focused on app development tools.

Essentially, it gives developers a simple workflow when they need to iterate or push their apps to GitHub, GitLab or BitBucket.

As part of the acquisition, Buddybuild will be rolled into Xcode, Apple's suite of development tools for iOS, macOS, watchOS and tvOS, although Apple and Buddybuild have not given a specific timeline of when that will happen.

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The Canadian company will stay in Vancouver.

So, it's clear that the service will remain available for current customers, and company will not accept any new customer.

No financial terms have been disclosed for the deal.

Buddybuild operates from Vancouver in British Columbia and runs with the help of 40 full-time engineers.

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The acquisition is expected to boost Apple's efforts to ramp up its app ecosystem and developer community. buddybuild is very popular among the developers including both iOS and Android.

In response to the announcement, several Android developers took to Twitter to voice their concerns about a lack of alternatives and the limited window to make the switch to another platform.

Apple has bought Buddybuild, a start-up service that offers support to app developers with user testing and iteration.

Apple has had a very good start to 2018; and this is based exclusively on the performance of its App Store. As a result of the revamp, Apple began to curate some of the apps featured on its App Store, changing the formula for app store optimization.

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That means there were more than a billion dollars total in App Store purchases made during the holidays, a not-insignificant amount, especially when you consider third-party research reports that suggest the majority of smartphone users in the United States download zero new apps per month. This is according to App Annie report, which claims that Apple garnered revenue of approximately $11 billion in the third quarter of a year ago while Android managed to clock only $6 billion in the same period.

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