Google Unites Payment Offerings As Google Pay

Google Unites Payment Offerings As Google Pay

Google Unites Payment Offerings As Google Pay

Google is amalgamating Android Pay and Google Wallet and re-naming it Google Pay.

Ars Technica highlights this baffling tendency in its report, "By our count, this is Google's fifth payment brand". This marketing-driven disease spreads to other parts of the business, as engineers see a rebranding as a legitimate time to break backwards-compatibility, but they aren't given the lead-time or budget for a full rework, so the new product is similar enough to the old product that it's obviously just a rehash, but different enough so that nothing that worked with the old thing will easily work with the new thing. With Google Pay both Android Pay and Google Wallet will be brought under one banner, simplifying things and making payments far more convenient. Google Pay aims to make it simpler for global users to pay for different services online. "Over the coming weeks, you'll see Google Pay online, in-store, and across Google products, as well as when you're paying friends", Pali Bhat, the VP of Product Management from Google's Payments teams said in a blog post.

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But the new system Google Pay brings all this under one umbrella, which the company says should make buying and paying through Google much less confusing. Moreover, because all your details will naturally be synced to your Google account, you won't have to worry about which piece of information goes where.

"But in 2017, Google's service trailed seriously behind its competitors - Samsung Pay and Apple Pay, according to Juniper Research and payments industry site PYMNTs". Their payment info will be saved on platforms like Google Chrome, YouTube, Google Play and more for easy buying of content on the web, videos or movies and apps.

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All said and done, digital payment efforts by either Google or Apple in India didn't seem to have taken off as expected.

How does all of this affect Google Tez, the UPI based payments platform that Google has pushed in India? However, while Google Wallet still exists, the tap-to-pay system was then rebranded Android Pay and introduced in multiple markets.

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