On Facebook's News Feed

On Facebook's News Feed

On Facebook's News Feed

Zuckerberg explains that since businesses, brands, and public pages post far more content than friends and family usually do, it's understandable why Facebook has come to show more public content than personal one. Over the next few months, we'll be making updates to ranking so people have more opportunities to interact with the people they care about. "But I also expect the time you do spend on Facebook will be more valuable".

This is the phenomenon where people stop sharing as much information about their personal lives on Facebook, yielding less useful data for the advertisers on whom Facebook relies to make its money. Shares tumbled more than 4 percent during trading on Friday. "Traffic to news media's websites via Facebook will likely fall", he said. Which is really saying something considering that almost every leading news publication and political website in the United States has seen their online traffic steadily decrease since the US Presidential election of 2016.

"Quality journalism remains a key driver of audience, regardless of the distribution channel", said Lau.

However, despite the improvements made by Facebook creator Mark Zuckenberg, technology and social media experts say that if the upcoming changes are implemented, the popularity of news, videos and photos by companies and the media will be greatly reduced, and may reduce the spread of fake news and misinformation.

Facebook's artificial intelligence is certainly good enough to identify infant images, and let people choose to see fewer of them-or, if they wish, even more of them.

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While this may be another blow to publishers and brands, many already took the first big hit previous year. That trend was very noticeable in Facebook's third-quarter earnings report, when ad impression growth fell below user growth. However, during that time, Facebook's unique audience has continued to grow.

Facebook will soon give more weight to posts from friends, family members, and those that spur conversation.

An analysis from the Press Association found that the clickbait crackdown has already resulted in decreased engagement for news publishers. "There is a desire to make sure people feel value when they go there", said Kieley Taylor, managing partner and global head of social at Group M.

"What that tells me is that my ads are gonna get in front of less people, that's true", he said.

Based on this, we're making a major change to how we build Facebook. He added that the news feed update relating the ranking of posts is expected to assist the goal. That means the experience has largely centered on passive consumption of content.

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In other words, Facebook wants its products to be fun and useful for its users.

"I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions", Zuckerberg wrote on Facebook.

Following years of hiring editors and investing in content specifically for the social-media company's mighty news feed, Facebook's chief executive announced sweeping changes that will redirect the site's 2 billion-plus users more toward posts from friends and family and away from business and media content.

Zuckerberg also said the News Feed change was meant to "make sure that our products are not just fun, but are good for people".

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