After 35 years in the flower business, Hirst said she doesn't look forward to Valentine's Day. Did you also know that the long-stemmed flowers date back to a former King of Sweden who lived in the 18 century? One local business will deliver its flowers Wednesday with a side of charity Crunch time started more than a month ago.
If you're a hopeless romantic with a bank balance that is just as hopeless, budget supermarkets Lidl are offering a dozen roses for £4, which rival Aldi have a bouquet for £5. "Orchids are really popular, but mostly the flowers. But we do a lot of other small bouquets as well", said McKean-Makin.
Rochelle Todd, retail coordinator and supervisor at Peoples Pharmacy, yesterday said: Its been a slow start, usually tonight or tomorrow people will come and get their flowers..
"If it's in the middle of the week it's hard to make alternate plans, so you have to get her something on the day because you don't want her to think you forgot", said Humphrey.
A London florist says most flower shops will be lined up to the door on Valentine's Day because most of us wait until the last minute to buy something for our special someone.
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The lion's share of the cash was spent on Valentine's Day staples: dinner ($13.6m), followed by liquor ($7m) and rounded out by flowers ($3.2m).
Mother's Day, which is fixed on the second Sunday in May each year, generates about a week's worth of sales, said Lori Mudge of DeVine Floral in Oglesby and Granville.
Krauss estimated that 20-25 percent of her customer base around Valentine's Day is college-aged, more than any other time of the year.
"The recipient is a insane fishing guy so his wife thought she'd put them in a bouquet", Mrs Swift said.
"Multiple flowers can mean the same thing", McKinley said.
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As the roses are in high demand, it accounts for a lot more ordering. For example if you google a local shop, like Hazel's Flowers.
"We'll probably be doing somewhere around 100 deliveries and it's steady in the store through the day with big rushes around the noon hour and at about four o'clock when guys get off of work".
"I think a combination of cut flowers and plants will always be greatly appreciated due to their longevity", McKinley said.
And this can be done any time of the year, not just on Valentine's Day. Skip out on the roses this year.
"We also have candles and soaps, that's flawless to send with flowers", she said.
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"For those staying in, liquor continues to fuel romance, with Valentine's Day purchases increasing 8 per cent year-on-year", Mr Baumann said.