Premier League Awards Sky, BT TV Rights For GBP4.464 Billion

Swansea 1-0 Burnley                                       Swansea 1-0 Burnley

Swansea 1-0 Burnley Swansea 1-0 Burnley

BT and Sky have spent a combined £4.46 billion on renewing rights to broadcast English Premier League football to their subscribers from 2019 until 2022.

Discipline was the watchword for BT, too, as it has committed to pay £885m for its 32-game Saturday afternoon package over the next three years, £75m less than it paid for its current offering of 42 games a season.

Following the auction of domestic Premier League rights for 2019-22, Sky said it would be spending 16 percent less per game than under its present three-year deal.

Interest from "multiple bidders" remains, the Premier League said.

But with five of the seven packages agreed the ones that have gone so far have cost £4.464billion - which is just under £700million short of the total achieved in 2015, when 168 games were up for grabs.

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What is this new Premier League TV deal and when does it come into affect?

City analysts had estimated Sky will have to pay about £600m a year more. Under the new deal it will pay £9.2m per game.

BT Sport won the EPL's package A, with the 32 matches at half past midday on Saturday.

The Premier League increased the number of games available for live broadcasting in Britain to 200, with only overseas channels able to air all 380 fixtures a year live in a bid to maintain large attendances at stadiums.

BT's share price has advanced in London this morning, having added 1.17 percent to 228.50p as of 08:57 GMT, and outperforming the broader United Kingdom market, with the benchmark FTSE 100 index now standing 0.67 percent higher at 7,215.81 points.

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Sky paid more last time to preserve its dominant payTV position in the United Kingdom against the serious competition of BT, which was bidding to establish its own subscription television service, to also support its commercial broadband ambitions. But reports suggest both Sky and BT Sport have become increasingly financially stretched to justify pushing the price higher.

The sudden ferocity of competition between Sky and BT Sport which boosted the Premier League clubs' coffers for the 2016-19 cycle has calmed a little after the two companies signed a deal in December which enables each to offer the other's channels on their platform.

There has been speculation that online giants such as Amazon, Facebook, Twitter or Netflix could have entered the bidding process.

"We will now continue the sales process to deliver the best possible outcome for the remaining packages of rights in the United Kingdom and throughout the rest of the world".

Sky's United Kingdom chief executive Stephen van Rooyen was also pleased with the deal, with the company spending 16% less per game than in its current package.

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