The world's biggest search engine is upgrading its GIF game

Google Search testing out a “load more” in search results                   By Ida Torres

Google Search testing out a “load more” in search results By Ida Torres

As such, Edwards said Google is now seeing millions of searches each day for GIFs.

Finding the right GIF images through Google will soon be a little easier.

Google Inc. today said it has acquired Tenor Inc., a San Francisco-based animated GIF search engine startup, for an undisclosed price.

Tuesday morning First Alert forecast
Higher amounts were reported south and west with 12 inches in Franktown, 7 inches in Highlands Ranch, and 7 inches in Evergreen. Tuesday will begin the same way Monday did, with mostly clear skies, light winds, and cold temperatures from 25 to 35 degrees.

The company also recorded "more than four billion distinct search terms, from "lol" to 'high five, '" it adds in its own acquisition statement, penned by CEO David McIntosh.

However, Google did say in its announcement that Tenor will keep its separate brand and that Google is "looking forward to investing in their technology and relationships with content and API partners".

Tenor was founded in 2014 and has rapidly cemented its foothold in the GIF focused platforms. Tenor quickly followed its iOS launch with similar applications for the Android and MacOS platforms, and its growth has been steady ever since. Tenor had more than 300 million users as of a year ago and topped 12 billion monthly search requests in February. The company was the first firm in the world to bring a "GIF keyboard" to iOS, a dedicated app where users could search for GIFs directly via their mobile keyboards and then use those GIFs in conversations. What's more, there's no way to force Google to give you the new test layout, which is now being made available only to some users who are seemingly selected at random. In 2015, Tenor launched a GIF keyboard to help users "express any emotion" through the file format. After more than a year and half of testing and experimentation, Google has finally announced that it has started rolling out its mobile-first indexing to more sites.

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Tenor previously raised over $30 million in venture funding.

Google says it will continue to experiment in the coming months before switching to the "mobile-first" ranking system entirely.

Forecast: Nice spring temps today, snow possible through the weekend
The continued northwesterly flow in the upper levels keeps the regular chances of showers through the work week. We'll see decreasing clouds Thursday with a fresh northerly breezy and cooler highs in the low to mid 50s.

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