Finding the right GIF images through Google will soon be a little easier.
Google Inc. today said it has acquired Tenor Inc., a San Francisco-based animated GIF search engine startup, for an undisclosed price.
Expected price, specs, and features
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The company also recorded "more than four billion distinct search terms, from "lol" to 'high five, '" it adds in its own acquisition statement, penned by CEO David McIntosh.
However, Google did say in its announcement that Tenor will keep its separate brand and that Google is "looking forward to investing in their technology and relationships with content and API partners".
Tenor was founded in 2014 and has rapidly cemented its foothold in the GIF focused platforms. Tenor quickly followed its iOS launch with similar applications for the Android and MacOS platforms, and its growth has been steady ever since. Tenor had more than 300 million users as of a year ago and topped 12 billion monthly search requests in February. The company was the first firm in the world to bring a "GIF keyboard" to iOS, a dedicated app where users could search for GIFs directly via their mobile keyboards and then use those GIFs in conversations. What's more, there's no way to force Google to give you the new test layout, which is now being made available only to some users who are seemingly selected at random. In 2015, Tenor launched a GIF keyboard to help users "express any emotion" through the file format. After more than a year and half of testing and experimentation, Google has finally announced that it has started rolling out its mobile-first indexing to more sites.
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Tenor previously raised over $30 million in venture funding.
Google says it will continue to experiment in the coming months before switching to the "mobile-first" ranking system entirely.
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