Facebook has suspended Canadian data firm AggregateIQ

AFP  Getty Images

AFP Getty Images

Unlike Zuckerberg and some other Facebook officials, Facebook users do not have the ability to delete their own messages from their own inbox, much less erasing the ones they already sent to other people. "AggregateIQ works in full compliance within all legal and regulatory requirements in all jurisdictions where it operates".

CEO Mark Zuckerberg would testify before Congress regarding the failure of his company to prevent Cambridge Analytica from siphoning off information belonging to around 87 million people, a majority of whom are Americans.

A day later, in an interview with CNBC, she admitted Facebook had violated its users' trust. It did not give a specific date, but it did say that users can expect the feature to arrive in the next several months.

When it came to light that messages sent by Mark Zuckerberg and other Facebook executives via Facebook Messenger had been deleted, there was widespread concern about not only the social network's use of a feature unavailable to anyone else, but also the lack of transparency about it. When that timer expires, the messages are removed from the sender's and receiver's inboxes.

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Cambridge Analytica, a data analysis firm that helped US President Donald Trump win the 2016 election, violated Facebook's rules when it obtained information from 87m Facebook profiles. "But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads".

Facebook says it is looking into whether the data that Cambridge Analytica acquired improperly from as many as 87 million people - 1 million of them in the United Kingdom - ended up with Aggregate IQ.

In the recent weeks, the ephemeral-messaging debacle is not the only time that Facebook seems to have not fully thought through as to how a well-intentioned but quickly rolled-out feature may affect its user base.

Sandberg said Facebook has launched an investigation and audit to determine whether user information has been compromised by other firms.

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The statement continued, "This may take some time".

She says "Facebook has been co-operating with us and, while I am pleased with the changes they are making, it is too early to say whether they are sufficient under the law". And until this feature is ready, we will no longer be deleting any executives' messages.

Also, Facebook is claiming that they will stop "unsending" any more of Zuckerberg's messages until the feature is out for everyone, perhaps to try to be fair about it. Further, the spokesperson said that they should have done this sooner and they are sorry that they did not.

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