Audit clears Facebook despite Cambridge Analytica leaks

All of us helped create the data crisis

Audit Cleared Facebook's Privacy Practices Despite Cambridge Analytica Leak

"In our opinion, Facebook's privacy controls were operating with sufficient effectiveness to provide reasonable assurance to protect the privacy of covered information and that the controls have so operated throughout the Reporting Period, in all material respects for the two years ended February 11, 2017", the report states.

The FTC has launched an investigation into whether Facebook's actions violated the consent decree.

The 87 million Facebook users affected included almost three million Europeans and Zuckerberg is also under pressure from EU lawmakers to come to Europe to shed light on the data breach.

PwC declined to comment, but Facebook said Friday that keeping data secure is a priority.

As previously reported, mark Zuckerberg two days in a row, on 10 and 11 April, testified regarding the leakage of user data via Facebook in the U.S. Congress, a total of nearly 10 hours.

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Reuters that following Facebook's latest user data scandal which allegedly saw the personal data of 50 million users accessed by data analysis firm Cambridge Analytica, the company plans to give users greater control over their user data.

As Wired noted, this raises a lot of questions about the thoroughness of the audits and whether Facebook's agreement with the FTC in 2011 is even effective.

In an interview with the New York Times, Brittany Kaiser, a former Cambridge Analytica employee, described the goals of the coin. The company also didn't ban Cambridge Analytica from its platform until last month.

Paul Grewal, vice president and deputy general counsel for Facebook, announced on March 16 that the company was Strategic Communication Laboratories (SCL) and its data analytics firm, Cambridge Analytica, from the social media network.

Details from the memo and non-US citizens' work on the 2014 campaign were first reported by The New York Times and The Observer of London.

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Rotenberg calls the conclusions in the Pricewaterhouse Coopers report "extraordinary", adding that the report marks an "absolute failure" of the oversight mechanisms.

The Cambridge Analytica scandal was a "perfect storm that caught Facebook in its crosshairs", said Nesho, "but it is by no means exclusively a Facebook issue".

"There were any number of claims that could have been pursued by the FTC prior to Cambridge Analytica", Rotenberg tells MediaPost.

"It is not enough to exchange the gray T-shirt and jeans for suit and tie", she said in reference to Zuckerberg's appearance in the US Congress. "They must also take proactive steps, including auditing and facilitation independent research, to assess and protect against ad discrimination outside of these contexts".

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