In the men's race, Olympic marathon champion Kipchoge dominated from start to finish, taking his third victory in the last four years in London.
Looking a sort of ghostly shadow of his recent self, his stride more laboured than loping, Mo Farah crossed the finish line of the London Marathon in third place, two minutes and four seconds behind victor Eliud Kipchoge, as humbled if not as humanly broken as he's ever been.
Eliud Kipchoge wins the 2018 London Marathon.
Kipchoge's wife Grace Sugut who attended the session said the celebrated marathoner had assured her that he would win.
Kipchoge, who skipped last year's race to attempt a sub-two minute marathon in Italy, bagged two massive cash prize wins.
"I came to London to run a lovely race and today I ran a really handsome race", said Kipchoge.
But with runners such as Ethiopian great Kenenisa Bekele and last year's victor Daniel Wanjiru of Kenya trailing behind, Farah now knows that with a bit of fine-tuning - not least when it comes to collecting his drinks bottles - he has a real shot at success in Doha 2019.
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Dibaba was second to Keitany past year but the Chicago Marathon victor, who was contesting the fourth marathon of her career, began to lose touch with Keitany - and the three pacemakers - in the ninth mile, the result of a preceding eighth mile of 4:57.
Farah came home in a time of two hours, six minutes and 32 seconds, comfortably inside Welshman Steve Jones' previous best of 2:07:13 for a Briton over the distance, set at the 1985 Chicago Marathon.
The women's marathon was won by Kenyan Vivian Cheruiyot in 2:18:31, after favourites Mary Keitany and Tirunesh Dibaba dropped back, unable to sustain the world-record-chasing pace established early in the race.
He said: "It slowed down after halfway, from there you pay the price, you can't go off that fast and come away with 2.02".
"It's so different to being on the track, it's different pain and different training but I've enjoyed it".
However, Farah's afternoon did not get off to a good start when he was involved in a freaky incident where he seemed to miss his drinks bottle around the 10-mile mark and had to turn back for it.
In the aftermath, the four-time Olympic gold medallist was observed to be having a heated debate with a steward on a motorbike and he later claimed marathon staff were more interested in "trying to take a picture" than doing their jobs. "I had to get that right". "It's so far-reaching. We fully needed it and not just us - for the community and the rest of the London Fire Brigade who attended".
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Gunners fan Farah added: "Maybe next time I will get an Arsenal one".
'But to finish third with a personal best, a British record, on the podium, I can't do any better than that. Farah was delighted with the result, while lightheartedly suggesting he could compete in the Athletics World Championships in Doha next year.
"As you saw, it's all about learning".
"My aim is to run another marathon in the autumn and then see what happens in the summer of 2019 in Doha".
The race had been billed as a battle between Keitany and Dibaba, who had been tipped to break Radcliffe's impenetrable record that had stood for 15 years.
"The reason it was so good for me today was because I started slowly", Cheruiyot said. He told the BBC: "I am knackered".
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