Ford to focus on trucks, SUVs, discontinue all cars but Mustang

The company now anticipates reaching an 8 percent profit margin by 2020, two years ahead of schedule.

Ford of North America has set a target - by 2020, over 90 per cent of its product lineup in North America would comprise trucks, SUVs and commercial vehicles.

In a victory for crossovers everywhere, Ford has just announced in its quarterly financial report that it will not invest in a next generation of sedans for North America. Within a few years, Ford will offer only two cars in the United States: the Mustang sports auto and a new Focus variant with the shape of an SUV, Hackett said.

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The company says it hopes to work on some new vehicle types that combine the best attributes of cars and trucks. Cars sales have been declining industrywide.

News of the turnaround plans arrived as Ford reported further signs of difficulty in the first quarter of 2018.

By 2019, Ford will also introduce a brand new Focus Active in North American countries. Profits before taxes fell to $2.2 billion from $2.5 billion. "Where we can raise the returns of underperforming parts of our business by making them more fit, we will".

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Ford's revenue worldwide increased 7% to $42 billion for the quarter. Europe was the only region to turn a profit for Ford.

Joe Hinrichs, president of global operations, said Ford plans to build a new product its Hermosillo plant in Mexico when it quits production of the Fusion sedan, and will also build a new battery electric vehicle in Mexico. Ford's sedans are slow sellers with profit margins that aren't as high.

Ford will, however, continue to offer its full gamut of trucks, SUVs and crossovers. It's just another reason why you need to check Ford fix procedures online on each vehicle - the instructions could be updated based on new refreshes or new models (or even midway through a production run). The Ford Active will be a beefy small vehicle that will have a higher profile like an SUV, but still be considered a auto. Sure, buyers may pay around 20 percent more, but that price hike is an unavoidable reality no matter what style of vehicle you're in as new technology continues to be added.

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