Amazon and BT take remaining Premier League rights

Amazon Premier League rights

GETTYAmazon will stream 20 Premier League matches per season on Prime

Amazon is only showing 20 live matches per season starting in 2019 on Prime Video, which is available through a standard Prime membership at £79 a year or standalone Prime Video membership at £7.99 a month in the United Kingdom, as well as weekly highlights of the matches throughout the season.

These two three-year lots of 20 games a season failed to reach their reserve price in the auction in February, when BT and Sky spent £4.5billion (€5.1b) between them on 160 games.

(It should also be noted that this is just relating to United Kingdom rights.) That's a big deal; Boxing Day in particular is a bit of a tradition on the Premier League calendar, and though it's just two days worth of matches, it's not hard to imagine Amazon picking up plenty of new Prime customers here. You can see more details on the Amazon Prime page.

Football matches on Amazon will only be available to Amazon Prime customers, for which membership now costs £7.99 a month or £79 a year.

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The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time.

Pay-TV giant Sky has for years been the home of Premier League games in Britain, which are a cornerstone of its business.

The Premier League is easing into doling out fixtures to streaming video.

Specifically, the vast online retailers will show one entire round of midweek matches in early December and one round of matches over the Christmas bank holiday.

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From season 2019/20, clubs will continue to share current levels of worldwide revenue equally, but any increase will be distributed based on where they finish in the League.

The domestic TV cash has always been distributed on a meritocratic basis, depending on where clubs finish in the league, but proceeds from foreign broadcasters have been shared equally since 1992, as nobody predicted the sums involved would become so significant.

Premier League Executive Chairman Richard Scudamore said: "Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights". Viewers will be able to watch weekly highlights of all Premier League matches throughout the season, the press release said. This is a shift from the current ratio of 1.6:1 that has been in place since the league's formation.

Analyst Paolo Pescatore at CCS Insight said the Premier League would be delighted to have secured a leading online giant as a partner, but it was a headache for fans who would need to sign up with another provider.

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