Domino's fixes roads in move to "save" pizza

Domino's Pizza fixing potholes

Domino's fixes roads with ?Paving for Pizza? initiative - Autoblog

Since potholes, cracks, bumps and other road conditions can cause a pizza box to go flying and ruin the precious contents inside, Domino's launched the Paving for Pizza campaign on Monday, June 11.

Domino's is fixing potholes across the US to stop its pizza from getting ruined on the ride home.

"Have you ever hit a pothole and instantly cringed?" said Russell Weiner, president of Domino's USA. The company is going town to town, fixing potholes that can put your precious pies at risk.

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Consternation brewed across metro Detroit this winter and spring over Michigan's comparative lack of road-repair funding. Domino's is here to lend a hand, the company has announced, with its new "Paving for Pizza" initiative.

So far the company has worked in Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California.

A work team out in Mitford, where a team of four repaired scores of potholes to begin the publicity campaign. The pizza chain has more than 14,800 stores in more than 85 markets.

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Of course, Domino's does paint its logo on every fix after it is completed.

Customers can nominate their cities on the Domino's website, reports Yahoo Finance. If your town is picked, it will receive funds to help fix roads, so pizzas can make it home safely. She said Domino's wasn't disclosing how much it was spending on the grants.

Who ultimately gets the money depends on what the ZIP code covers and whether it's a municipality or county doing the road work.

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