IHOP-err IHOB-is so serious about the rebrand and focusing on craft burgers they've already begun changing the signs at restaurants around the nation.
The company said the secret would be revealed this morning.and it's official. After a week of speculation, well-known breakfast joint IHOP announced it's changing its name to IHOb, with the "b" standing for "burgers".
As if the United States needed more fastfood burger restaurants.
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The restaurant chain announced Monday, June 11, that it is officially changing its name to IHOb - International House of Burgers. Others had more fun, speculating that the B stood for bitcoin or break dancing.
Although at least one IHOP location in Hollywood received new IHOb signs, IHOP president Darren Rebelez told CNNMoney the vast majority of the almost 1,800 other locations will still go by IHOP.
IHOP baited the public a week ago saying it was changing its last initial to "B" in a rebranding exercise.
IHOP has flipped its name to represent the restaurant's new specialty burger menu.
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IHOP is now IHOB (well, sort of) and the internet's not exactly down with it.
It's worth noting that some form of burgers have been on the menu at IHOP for years.
It's worth noting that the company's website still lives at IHOP.com.
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Steak-umm, a maker of frozen sandwich meat, made a decision to give the whole name change thing a go by renaming itself Cake-umm and altering its Twitter header image to match.