Apple Announces Three New iPhones, Apple Watch Series 4

iPhone XS release date, price, photos, and specifications

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Apple is preparing to unveil their new iPhone at a big tech event, and the public can see the big reveal by streaming it online.

Apple has announced three new iPhones at this year's September event.

Apple has just announced the iPhone XR, which offers much of the same user experience of the iPhone X, but with some notable departures.

With that in mind, let's look at the prices, details and launch dates of the new iPhones. and the new lineup's importance to AAPL shareholders.

"The Xs and Xs Max will essentially be new versions of the OLED iPhone X-the screen on the Max is an enormous 6.5" size with an edge-to-edge display, and the regular XS is 5.8" just like the regular X was.

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The other potential game-changer is dual-SIM support. It has an improved dual camera (still arranged vertically) with adjustable depth of field.

Meanwhile, the iPhone Xs, at $999, has the same screen size of its predecessor, but with the internal upgrades found in the Max. The iPhone Xs and Xs Max double that, with a 512GB model for those who want to pay a few hundred dollars extra. It is packed with the newest technologies including a 6.1-inch Liquid Retina display that goes edge to edge, the latest TrueDepth camera with faster Face ID authentication, new 7-nanometer A12 Bionic chip with second generation Neural Engine and a 12-megapixel camera that takes advanced Portrait mode and Portrait Lighting photos, ' Schiller said.

The Watch simply looks better, with a larger display, easier to read fonts, an overall thinner design and new live widgets that give the user so much more information in a single glance. Max has a starting price of $1,099.

Apple also showed off a cheaper iPhone, called the iPhone XR. But this time around, Apple's also ditching the previously included Lightning to 3.5mm dongle, making it even harder to connect your iPhone to legacy accessories like headphones, speakers, or vehicle stereos.

And, Schiller said, the XS line-up features 'the most attractive iPhone we've ever made'.

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"Apple watch has become an intelligent guardian for your health", he boasted. The trio of new devices offers a chance to do the same.

The importance of these new iPhones to Apple and AAPL shareholders can't be understated.

"They have finally added a larger-screen phone so that they can directly compete with the Galaxy Note 9 products", Gartner analyst Annette Zimmermann said at the event at Apple's Silicon Valley headquarters, referring to rival Samsung Electronics which has led the trend toward big-screen phones.

Apple has been in uncharted waters since the iPhone X was released in fall 2017.

Apple has some new color options for its mainstream iPhone.

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In the quarter ended December 31, 2017 (the first full quarter following the iPhone X launch, and including the all-important holiday season), iPhone sales represented 69% of total AAPL revenue. "At 6.1", the iPhone Xr will slot evenly between the Pixel 3 (5.4") and 3 XL (6.7") based on what we know right now.

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