Apple Watch Series 4 hands-on

Apple Watch Series 4 Will Come in 40mm and 44mm Sizes

Today at noon: Watch Apple's live stream as it shows off new iPhones and iPads

Apple trotted out cardiologist Ivor Benjamin, who's also the president of the American Heart Association, during today's product showcase at the Steve Jobs Theatre to tout what he described as the "game-changing" Apple Watch Series 4 the company announced today.

The Apple Watch 4 now comes in 40mm and 44mm sizes with a biggers screen, epic new heart features, better battery life with Global Positioning System tracking and other important upgrades like the ability to take an ECG, which might just save your life.

Slimmer bezels help to enable the larger screen sizes, and Apple said the new Apple Watches are thinner, giving the smartwatches less total volume than Series 3.

Apple Watch Series 4 Will Come in 40mm and 44mm Sizes
Apple announces Watch 4, will come with ECG, Fall detection and more

The Apple Watch also undergone a hardware overhaul, and Series 4 comes with a new built-in ECG (electrocardiogram) scanner now. Apple will continue to offer the Apple Watch Series 3 at a lower starting price of $279.

There's a new S4 SoC running the show, with a dual-core 64-bit processor that is up to 2x faster than the processor in the Series 3. The latest Series 4 will be available for pre-orders starting September 14 and will go on sale starting September 21 in 26 markets at launch for the GPS-only variant, and 16 markets for the GPS+Cellular variant at launch.

Lastly, Apple confirmed that Watch 4 has received FDA approval for its health features.

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According to Williams, even with all the new features, the Series 4 would have the same 18-hour battery life as its predecessors. Pricing starts at $399 for the Wi-Fi-only version, and $499 for the cellular edition.

On heart health, you can already monitor your heart rate on Apple Watch. The process will take about 30 seconds and then the user will receive a heart rhythm classification.

The new watch faces include a slew of new complications, along with several animated faces such as Breathe, fire, and water. This feature will be reaching to U.S. customers later this year followed by a wider rollout.

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The debut of the new Watch line comes just days after Apple said in a letter to the US government that proposed tariffs on goods imported from China could raise the price of Apple Watches and other Apple products. But Apple was the first company to accommodate smaller wrists with a 38mm smartwatch, and to get all of the advanced health features in the Series 4, there's no option under 40mm. First things first, with watchOS 5, the watch faces will now make better use of the larger display.

The Apple Watch Series 4 comes with a new processor as well. If the wearer doesn't respond within one minute, the Series 4 Watch will automatically begin the Emergency SOS process.

The Apple Watch Series 4's digital crown now delivers haptic feedback for a better navigation experience, and the speaker is 50% louder than previous-generation devices, said Apple. All three will feature the new A12 Bionic chip, improved cameras and longer battery life.

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